by James England December 15, 2015 15 min read
Carpet cleaning is one of the most lucrative businesses to get into. It is an easy business to start, run, and maintain. It is recognized as one of the top ten businesses to get into according to business professionals and entrepreneurial books and magazines, PowerHomeBiz.com, and many other business research companies. It is also a business that can be run part time while you keep your current job or full time. It is a perfect business to add onto or combine with the mattress cleaning business, tile and grout business, wood and laminate floor care business, home allergy cleaning business, and many others. We have all the equipment, training, and information on all those businesses. Carpet cleaning is also recognized as a recession-proof business.
Carpet cleaning has one of the highest rates of return on investment of any business. The cost of cleaning supplies typically runs around 5% of the job, meaning a 95% profit margin.
With our system you can advertise quick dry chemical-free carpet cleaning. Our process uses green cleaning agents (chemical free). This gives you a major advantage over almost all of your competition. Plus, talk about a recession-proof business, this is it. The reason is that there are tens of millions of people every year that buy new carpet. The worse the economy gets, those people decide to get their old carpets cleaned instead of buying new, and that includes businesses.
Over 90% of your competition will be traditional steam cleaners (hot water extraction), you have seen them with the big van out front of a house with hoses running into the house. Steam Cleaning (hot water extraction is a 40 year-old process that can leave the carpets wet for many hours (or even days when not done properly). It is an old system that relies on high water pressure and detergent to clean (which can force water and dirt down into the pad and even the sub-floor). A lot of the water is then sucked out of the carpet, but because the pad and sub-floors are wet, it takes a long time to completely dry. This can cause wicking problems (stains coming back), mildew and mold problems, quick re-soiling, and a total inconvenience for the customer. The equipment used is costly, heavy, noisy, high maintenance, large, complicated to use, and susceptible to costly freezing damage. The gas to power the equipment is expensive and you have to find a legal place to dump the dirty recovered water (which also adds cost and time)."
We have come a long way in 40 years. With our system, the carpets will be dry in about 30 minutes; stains will not come back, and carpets will repel dirt after cleaning, keeping them clean much longer. Our equipment is much less costly, light weight, quiet, no maintenance, small, easy to use, easy to transport, easy to store, with no freezing problems. There is no gas to buy for the equipment (you use the customers electricity), and there is no water to dump.
In a large national survey asking customers who had their carpets cleaned, what their biggest complaint was, the overwhelming number one answer was that the carpets were too wet and took way too long to dry. The second biggest complaint was that most of the stains came back after the carpet dried.
Using the newest cleaning technology also has eliminated the problem of long dry times after the carpet has been cleaned. With our newest system carpets are dry in 30 minutes or so and can be walked on immediately. The equipment is easy to use and maintain. Because the equipment is so quiet to operate with no hoses running through the building, coupled with the fact that the carpets dry so quickly and can be walked on even during cleaning, means cleaning of commercial carpets can be done while the business is still open. This is obviously a huge benefit for them as well as a home owner. You can clean a home in the morning and they can entertain that afternoon.
Using these new cleaning techniques allows the new person getting into the business a leg-up on the competition. The reason for this is that over 90% of the current carpet cleaners still use steam cleaning (hot water extraction) to clean carpets. Steam cleaning is a 40 year-old process using large amounts of water with heavy complicated equipment that has cost them tens of thousands of dollars. Because of this big investment many are unable or are reluctant to change to the newer systems of cleaning. This allows the new person to offer their customers carpets that are cleaner, dry much faster, with less noise, less hassle, and no returning spots.
The new cleaning chemistry is much safer for the home owner as well as you the cleaner when cleaning carpets. In fact, many of the cleaning agents we use now have no chemicals at all. As stated above, this also sets you apart from the competition because you can offer chemical free cleaning.
With the advent of new cleaning systems, equipment, and chemicals, carpet cleaning is now relatively inexpensive to get into. You no longer have to buy big vans and install expensive cleaning machinery. The newest machines can now be transported in a Minivan, SUV, or even a car. Below are pictures of some of the vehicles our company uses:
Our company sells equipment, supplies, and chemicals to the carpet cleaning industry, plus we have been doing carpet cleaning for many years and operate our own carpet cleaning company. This puts us in a unique position when recommending carpet cleaning and the equipment for that business. We have used every type of carpet cleaning equipment and system in the industry and sell many of them. We have built equipment and help design new equipment. We do this business every day.
The equipment packages we are offering are "in our opinion" the best overall cleaning packages available. They use the newest chemical cleaning technology available with the best machines made today. Our goal here is to offer you a system that is easy to use, easy to transport, is versatile, and a cleaning process that will WOW!!! your customers. Trust us when we say you will out clean any of your competition. We also wanted a system that would set you apart from the competition, and allow you to offer more services to your customers. We wanted a system that was cost effective, and could pay for itself with the initial purchase, plus put extra cash in your pocket.
We did not skimp on the equipment or the supplies. The equipment is the finest in the industry, and is part of a complete cleaning package. You will not have to buy anything else, except maybe a vacuum cleaner if you don’t have one. We did not include this in the packages because many people have a preference or already own one. You also will be able to do additional very profitable services for your customers, like laminate and wood floor care, tile & grout cleaning, and upholstery cleaning.
The systems we are recommending will clean better, faster, and easier than the competition. Your carpets will dry much faster, stay cleaner longer, and can be done at much less expense than your competition. This means more money per customer.
These systems will also clean more than just carpet. You will be able to clean furniture, tile and grout, linoleum, vct(vinyl composite tile), wood floors, cement, stone, as well as carpet. You can clean Oriental rugs, area rugs, and more. This gives you the ability to increase your income revenue stream substantially.
Because of the low water use and low or chemical-free cleaning agents it is a very environmentally friendly cleaning process.
We also have a package for those that would like to offer both a Low Moisture Cleaning Process along with a Steam Cleaning (hot water extraction) Process. There are times when a good flushing of the carpet is recommended or makes the job easier. Examples of this would be a carpet that has a lot of urine from pets, a filthy carpet typically found in rental apartments, and greasy restaurant carpets. Even though our low moisture process will work on these, steam cleaning (hot water extraction) these types of carpet can be faster and more effective. Our Steamin Demon machine is the most unique and most effective steam cleaning machine in the industry. Read more about it in the Carpet Cleaning Machines Section.
Let’s look at a typical cleaning job. We will be conservative here. Our marketing program tells you to market to upper end homes, because they have their carpets cleaned regularly, have the discretionary income, and always want their homes to look clean. However, for this example we will choose a typical 3 bedroom ranch house that is 2000 square feet. This type of home would normally have about 900 square feet of carpeting. We recommend and most professional cleaners would charge .35 cents a square foot to clean it, and 15 cents a square foot for carpet protector (like scotch guard). So the total cost per square foot for cleaning and carpet protector would be .50 a square foot. We know many cleaners that charge much more than this.
900 Square Feet X .50 = $450.00
It should take you between 1 ½ to 2 hours to clean this house. The cost of material would be about .05 cents a square foot or $45.00. Your profit would be $405.00 for about 2 hours of actual work or $202.50 an hour. Even if it took you 4 hours of work (which is should never take that long), you would still make $105.75 an hour.
If the house was bigger you would make more. (Remember we are going to recommend and show you how to target upscale homes which are normally bigger). You can see that doing only 3 houses of this size a week would earn you about $1215.00 for roughly 6 to 8 hours of actual work. Most carpet cleaners clean at least 1 house a day.
The above does not include furniture cleaning. Many homes that have their carpets cleaned also have their furniture cleaned at the same time. Some customers just want their furniture cleaned. Furniture cleaning is very profitable also. Examples would be: Sectional ($150.00) takes about 45 minutes, Couch ($105.00) takes about 30 minutes, Love Seat ($75), takes about 20 minutes, Stuff Chair ($50.00) takes about 10 to 15 minutes. Cost of material less than a dollar each. Using the above carpet cleaning example of $405.00 profit, if you also cleaned their couch, love seat, and chair you would add $230.00 to your profit for a total of $630.00 for about 3 hours of work.
Commercial carpet cleaning can be even more profitable, particularly if you buy package 2 which excels at commercial carpet with the Pro Hybrid CRB.
Tile and grout cleaning is also very profitable, and there is more tile and grout in homes and businesses than ever before. Normal charges for cleaning tile and grout is $1.00 a square foot to clean and $1.00 a square foot to seal. So a 12 X 12 foot room would generate $288.00 for about 1 to 2 hours of work.
Not only do many homes have tile and grout, but many also have Laminate or wood floors. Our laminate and wood floor (no sanding) cleaning and restoration system is easy to do, and just as profitable, and with the right package or additional pieces of equipment or supplies you will be able to offer these services as well as others to your customers.
Getting and selling your business to your customers is the most important part of any business. Our marketing program will give you the tools and know how to market to the right homes as well as commercial and institutional businesses. Our marketing program will give you the tools and know how to market to the right homes as well as commercial businesses.
There are a few main machines we would recommend you build your business around. Each machine is a stand-alone cleaning machine and each can get amazing results. Used together however, they will speed the cleaning process, enhance the overall cleaning, and absolutely astonish your customers. You will also be able to clean tile and grout floors, which is a lucrative add on service.
The key to these machine's success, is their random orbital oscillation motion. This system lifts and cleans all sides of the carpet fibers. It pulls dirt from deep in the carpet to the top. This new cleaning system combined with our revolutionary encapsulating cleaning solution, onboard spray system and special cleaning pads will absolutely amaze you and your customers. With its uniquely smooth random oscillating motion, it gives unsurpassed cleaning ability. They offer stunning results and all the benefits of a low-moisture cleaning process, with carpets dry in minutes not days. Our system doesn’t require harmful chemicals, and there are no long hoses running through the area being cleaned. Your customers will be absolutely delighted with the results, and more importantly carpets that are dry and ready to use in 30 minutes or so!!!!
This is the main carpet cleaning machine in Package 1, and is also included in Packages 2 & 3. It will give outstanding results. Many cleaners use this machine as their stand alone cleaning machine. It is perfect for doing homes and small businesses and leaves the carpet dry in about 30 minutes.
The Pro Hybrid 35 is a Counter Rotating Brush Machine, with a 15 inch wide cleaning path. It is the only Counter Rotating Brush machine (CRB) with dirt collection receptacles to collect the deep down dirt the machine will dig up from the carpet, and designed to not only clean carpets, but also hard surfaces.
The machine can clean any carpeting, tile and grout, stoneware, cement, natural stone, PVC, profiled floors, rubber floors & mats, and non-slip floors. The machine excels at cleaning all kinds of carpets, but is especially effective in quickly cleaning commercial carpets. The Pro Hybrid can do encapsulation cleaning, dry compound cleaning, pre-vacuuming, post vacuuming, pre-scrubbing, pile lifting, and can groom the carpets. It is the most versatile machine in the industry and one of the fastest ways to clean a commercial carpet. The machine digs deep pulling the dirt up and out of the carpet and dumping it into the machine, at the same time lifting the pile straight up, the way it was when it was new. Again, the carpets are dry in about 30 minutes.
The stainless steel body, compact construction, very low noise, ease of use and versatility, makes this machine a must have for any carpet or tile cleaning business. The Pro Hybrid comes with a set of standard brushes which can be used for cleaning any type of carpet. There are four different brush types available, ranging from soft to extra aggressive.
It is usually the only machine you will use when cleaning commercial carpets.
There is no other machine that will groom a carpet like the Pro Hybrid and when used as your final cleaning and grooming process after cleaning with the HOS Orbot it will leave your customers absolutely blown away.
This machine is included in Packages 2 & 3. It is the perfect machine for doing commercial carpets quickly, and when used with the HOS Orbot and/or the Steamin Demon (below) gives unparalleled results.
This machine uses a different type of cleaning process. It is a fantastic addition when used with the Pro Hybrid CRB machine.
It is used for very heavily soiled or greasy commercial and residential carpets, but can also be used for cleaning normally soiled carpets. It is also used to flush urine, vomit, diarrhea, and other contaminates out of a carpet. We have dealers that use this machine as their main carpet cleaning machine.
This machine gives you the ability to not only clean those nasty residential and commercial carpets by flushing heavy amounts of soil or grease out of the carpet, but also still gives you quick dry times (two to four hours normally).
The CRB machine is used to pre-scrub the carpet, and then the Steamin Demon is used to totally flush the carpet.
The two windows in front of the machine allows you to see the dirty water coming out of the carpet, this really impresses the home owner. It is really great at flushing urine and other contaminates out of a carpet. You can see the urine/contaminates coming out and when the water runs clean you know you have it all.
Weighs only 34 lbs, cleans a 15-inch wide path.
The system uses 2 small garden type hoses that are sheathed in a plastic cover which connect directly to any sink faucet and drain or toilet in the customer’s house or business. This allows the machine to be automatically supplied with clean fresh hot water which is flushed through the carpet, and the dirty water is simultaneously extracted, filtered, and automatically pumped down the customers drain.
This process is done from any indoor or outdoor faucet in the house - so easy to use.
The Steamin Demon is a unique machine that removes more soil than any other machine in the carpet cleaning industry. It uses high water flow at very low pressure, instead of low water flow at high pressure (typical steam cleaning machine) to clean. Water is not injected into the carpet, but instead is cascaded over and through the carpet then instantly vacuumed up. Nothing flushes a carpet like the Steamin Demon. It removes more soil than any other system.
The defining performance characteristics of the Steamin Demon are the low impact high volume of water it delivers to the cleaning process (3 to 4 gallons per minute, 4 to 8 times as much as other portable and even truck mount extractors) and a highly efficient vacuum system capable of extracting 94% or more of the water. The result is a cleaning system that delivers higher rates of soil removal and quicker drying times. In fact, the Steamin Demon solves the over-wetting problems commonly associated with conventional Hot water extractors. In three documented commercial field tests, the Steamin Demon:
This machine is included in Package 3. The Steamin Demon is the first portable extractor to be endorsed by Shaw Industries, the largest carpet manufacturer in the world.
The cleaning steps are basically the same for all packages with some variation depending on which machines you are using. You can clean at the rate of about 800 to 1,000 square feet of carpet an hour in a home, and 2000 to 3000 square feet an hour in open areas like businesses. A 2000 square foot house would typically have about 800 to 1,000 square feet of carpet, so you could clean that house in about 1½ hours or so, including vacuuming.
Below we describe the cleaning process using the machines in package 1 and package 2. This will give you an idea of how easy the process is.
Below is the process of cleaning a really dirty or greasy carpet using the Steamin Demon machine and the CRB machine.
As you can see this is a very easy process, and is actually fun to do. It is amazing to watch a very dirty carpet transform into a new looking carpet. Most people get a lot of satisfaction doing this. It is easy, fun, and you can make really good money doing it, even part time.
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